Brighton‑based performance marketer & speaker.
I’ve spent 15+ years in paid media across ecommerce, education, online marketplaces, and health & life science brands. I build performance strategies that are clear, practical, and commercially sound. I also speak on the topics we usually avoid.
Google Partner • MCIM • MBA (Marketing)
What I do
I’m here for the messy middle: unclear goals, too many channels, “random feedback”, and the feeling that you’re busy but not moving. I help you cut through the noise and focus on what genuinely moves the needle.
Clear, commercial performance plans
Channel strategy, account audits, measurement sanity checks, and prioritised roadmaps your team can actually execute.
- Paid search / paid social strategy
- Account audits & quick wins
- Tracking & reporting simplification
Hands‑on paid media support
From structure and creative testing to budget pacing and performance analysis, I’m practical, fast, and not precious.
- Google Ads, Meta, LinkedIn
- Testing plans that don’t waste budget
- Stakeholder‑friendly performance stories
High‑energy, human talks
Equal parts “better at marketing” and “better at being yourself while you do it”. Pink hair & bright colours included.
- In‑house workshops for teams
- Conference talks (marketing + culture)
- Practical, usable takeaways
Featured talk
Grief Doesn’t Clock Out at Work: when life collides with KPIs
A story‑led mainstage talk about the reality of showing up to work while carrying loss, and what leaders can do to make space for humanity. without losing performance.
- Why “professionalism” can silence people
- What grief looks like in high‑performance teams
- How to lead with empathy (without fluff)
AI enablement for marketing teams
AI should make work easier, not noisier. I help leaders and marketing teams turn curiosity into practical workflows.
- Prompts that win, built for your channels and your tone of voice
- Vibe coding sessions to ship tiny internal tools without a dev team
- Workflow automation so repeat work stops eating your week
If you want something tailored to your audience, I’ll shape the angle to fit the room. If you need a different theme, I’ve got other options.
Quick note on availability: I’m not taking on new paid media retainers right now. Speaking, podcast guesting and AI enablement enquiries only.
What this looks like
A fast, practical programme that helps your team use AI safely, confidently, and consistently.
- A clear use case map and priority list
- Reusable prompt templates and examples
- One lightweight automation or internal tool shipped
A bit about me
I bring my whole self to work, unapologetically. I’m comfortable in the numbers and in the messy human parts. I love simplifying complexity, telling a clear performance story, and helping teams focus on what actually matters.
I’m also a proud, unapologetic crazy cat lady. My 10-year-old cat, Muffin, is my soulmate and has a better lifestyle than I do. Honestly, she’s earned it.
Podcast invite? I’m always up for a good conversation, from PPC and paid ads to ADHD and what it’s like being a woman of colour and immigrant in a very male-dominated industry.
